Sunday, December 04, 2011

Klout social media monitoring

 A lot of people do wonder what their true reach is when they post things online. Is the message they broadcast really seen by other people and who are those people. You can make use of website statistics when you operate a blog or website however measuring what your social network influence is can be a little harder. For this you can use advanced corporate solutions used by companies to monitor their campaigns however if you do not have a huge budget you can also try to use Klout. Klout is a free service which will help you to analyse who is listening to your social media broadcasts and what type of social media person you are. When you look closely to the results and have a clear goal this can be a great tool help you with a social media strategy if you do not have a hughe budget.

Currently, they actively measure five networks: Twitter, Facebook, LinkedIn, Foursquare and Google+. These are just some of the actions Klout uses when determining your Klout Score:
    Twitter: Retweets and Mentions
    Facebook: Comments, Wall-Posts, Likes
    Google+: Comments, Reshares, +1
    LinkedIn: Comments, Likes
    Foursquare: Tips – Todo’s and Tips – Done

You can also connect Facebook pages, YouTube, Instagram, Tumblr, Blogger,, and Flickr accounts. These networks do not yet impact your overall Score yet. Before a network can be fully integrated into the public score it must be rigorously analyzed, normalized, and tested by our science team. Once that is ready and tested, we release it and the new network will count towards your Score. The Klout Score is also measured on a 90 day time decay so by adding these networks to you are able to benefit from a longer window of data when the score goes live.

You can find out more about how Klout is working by following the blog from Klout on

1 comment:

Qualitative Marketing Research said...

Hi all,

I just wanted to take a minute to tell you that you have a great site! Social media monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed. Thank you for providing this unique information.