Monday, December 31, 2012

Social media analysis

IBM is running a project called Smarter Planet in which they combine a lot of the new and upcoming technologies and ways of thinking and put them to use to craft a view of how to build a better world and a smarter planet. As the tech company IBM is they do touch the subject of social media and big data. In the minds of a lot of companies social media and the capability of harvesting information from social media will be a valuable asset for the future. A future where big data is analyses on the fly and where we can understand what humans are saying and meaning, where we can interpret the feelings and emotions and have technology interact on this.

Secondly we will have a more instrumented, interconnected and intelligent way of doing things and analyze things where we can combine human expressions like a tweet or blogpost in combination with traffic and weather. All this combined will give is a good view of the state of a person or a group of persons.

One of the things that will play a big role in this big data future is social media analysis, where are we in the social media world, what are our connections, who are our opinion providers and who are our opinion consumers. Having the option to harvest and give meaning to a enormous amount of data will open up a whole new way of doing traditional business and will provide new business opportunities. New companies and ways of doing commerce will see the light of day.

In the above presentation, Graham Mackintosh, IBM social media analytics expert explains why social media analytics is so important and how it can be used to derive insights from the growing level of data that we generate through social media.

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