Serious business, Web 2.0 goes corporate is the title of a comprehensive report done by "The Economist Intelligence Unit" and which is sponsored by FAST. The report is based upon a survey done in January 2007 by the EIU and polled 406 senior executives from around the world on the impact of Web2.0 on their business. Sponsored by FAST, the online survey focused on the prospects for improved internal and external collaboration, increasing in revenue or profitability, and implementation challenges.
Respondents included 406 senior executives, of which 41% were from the C-suite or the board. The average company size was about US2.5bn in revenue, and the major industry segments including financial and professional services, life sciences, IT/Telecoms and media. Two-fifths of the respondents were located in north America, about one-quarter each in Europe and the Asia/Pacific region, and the rest from elsewhere in the world.
The survey was supplemented with in-depth interviews with senior executives across a range of industries, including financial services, telecoms, advertising and publishing.
Some nice figures turned p in the results of the survey and show that web2.0 is picking up speed also in the corporate areas.
To read the complete report you can go to the website of the Social Media Group and download it from there.
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