Zero Moment Of Truth for B2B

Some time ago I already discussed the new marketing concept from Google called ZMOT or Zero Moment Of Truth. The zero moment of truth is the moment where the customer is using the internet to find information about a product before purchasing it. making use of social media, search, reviews online etc. etc. to influence a purchase. In this post I discussed it primarily from a B2C point fo view. However, the ZMOT marketing approach is also applicable for B2B marketing als sales. You can find out more about this in the below video. One of the speakers in this Video is Sam Sebastian who is the Industry Director for B2B, Govt & Local Markets at Google.