Every now and then I get questions in my mailbox on how people can make their website more search engine friendly. How can they make sure that the page they created will be indexed completely and how will idea A be working in comparison to idea B.
You can spend lots of money by paying a company to create some reports on how to optimize your website. However the best, and very cheap (free) alternative is to let google optimize your website by making use of the Website Optimizer.
Here you will be able to test several scenarios and get tips and trick on how to improve the scenarios. And now via the Google Technology Partner program you will also have the ability to make full use of your content management system in combination with the Google Website Optimizer.
If you are new to the website optimizer you can checkout the video presentation by Tom leung from Google.