IHS expect that the following four categories will be of the most benefit directly for the automotive industry;
- User Experience (UX)/Feature Usage
- Advanced Driver Assistance System (ADAS)/Autonomy data
The below graph shows the buildup of data for the automotive industry between the year 2010 and 2020 and it shows a rapid growth that is predicted;
Even though this are impressive numbers it is in no comparison to what the actual revenue could be when we take into account the non-direct automotive revenue. This will not only bring new revenue to already existing companies however it will also fuel new companies to build new solutions and services. Interesting question to ask is however, who is the owner of the data collected. Most likely this will be the car manufacturer as this is somehow to be inserted within a contract with the owner. However, in an ideal world the owner of the car should be the owner of the data and should be able to opt for sharing this data, most likely anonymously, witth the rest of the world.
If the automotive industry could come up with a way that all car data could be shared openly accessible and free this could potentially even more fuel new innovations and could provide a hughe momentum for the adoption of systems like this.