Monday, February 11, 2013

Understanding Gartner research methodologies

Gartner is one of the world's leading information technology research and advisory company. Commonly Gartner reports are read by CxO level executives and decision makers and they provide a good view of what is happening in the world of technology at this moment and what the upcoming trends are. The current Gartner market research is focussed around a number of methodologies. Understanding the methodologies can be important. It can be important if you are a technology vendor and Gartner is conducting research in your field. Due to the common audience of Gartner reports it can be a game changer if Gartner positions you favourable.

Next to this understanding the Gartner methodologies can be important if you are a CxO executive and want to make a decision and would like to make use of the reports from Gartner. Understanding the reports correctly and interpreting them correctly is in this case of vital importance.

A third group of people reading the Gartner reports are market analysts, technology analysts and entrepreneurs. Gartner reports are helping you to understand the current technology market and the way emerging technologies are heading.

Gartner describes it's methodologies as follows;
Our proprietary research processes allow us to see IT as it pertains to the evolving business landscape. Our research methodologies are based on our years of experience observing trends and scientifically mapping technology's progress against true delivery. 

 The success of our proprietary methodologies lies in distilling large volumes of data into clear, precise, actionable insight and advice so our clients can formulate plans or make difficult business decisions. 
The observations and recommendations delivered through our proven methodologies ensure that you make decisions about the business applications of IT with higher levels of confidence. 

Our clients make important multi-year technology investments in the face of uncertainty and risk. Our methodologies help our clients reduce and manage that risk, and enable them to succeed in their roles as they mobilize IT to contribute to their organization's business objectives.

The main research methodologies used by Gartner are; Hype Cycles, Magic Quadrant, MarketScopes, ITScores, Vendor Ratings, Market Forecasts, Market Share Analysis and IT Market Clocks. All are proprieatary to Gartner.

Hype cycles:
When new technologies make bold promises, how do you discern the hype from what’s commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.

Magic Quadrant:
Who are the competing players in the major technology markets? How are they positioned to help you over the long haul? Gartner Magic Quadrants are a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treat­ment and a uniform set of evaluation criteria, a Gartner Magic Quadrant quickly helps you digest how well technology providers are executing against their stated vision.

MarketScopes:
When markets are growing and IT solutions are stable, Magic Quadrants provide the best tool for understanding how the players are competitively positioned. But when new markets emerge and user requirements are in flux, solutions are often approached in wildly different ways, making a competitive positioning less useful. Mature markets present a similar challenge, as the differentiators among consolidating technology providers and solutions grow more difficult to discern.

ITScores:
Gartner ITScores are holistic sets of interactive maturity assessments designed to help CIOs and IT leaders evaluate the maturity of both the IT organization as a provider of IT services, and the enterprise as a consumer of information technology. Unlike other IT maturity assessments, a Gartner IT Score measures your organization's capabilities within the context of an enterprise culture, behaviors and capacity for leadership - factors that dramatically impact IT's effectiveness and it's ability to contribute real business value.

Vendor Ratings:
Clients use our well-defined methodology to rate IT technology providers—large, small, public or private. Gartner Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support. These ratings are periodically revised to reflect changes in assessment when a significant internal or external event directly affects the provider.

Market Forecast:
How do you quantify the impact of a market’s business drivers? Is a market growing, retreating or flat? The best answers come from an analysis of both supply and demand, comparing technology investment trends in the provider community with the spending trends of end users. It’s a unique picture you get from Gartner, based on our relationships with thousands of end users and providers. And it’s a view you can’t get anywhere else.

Market Share Analysis:
Understanding market share is one of the most important metrics used by executives in any business. Through our Market Share Analysis methodology, clients see how share is allocated among 400 technology providers in 37 key markets. Our detailed analysis of how provider revenue is allocated reveals what types of solutions are succeeding, which are trailing and where opportunities exist for providers to take additional share.

Market Clocks:
The useful life of every technology product or service has an end, beyond which it will be more cost-effective to retire and replace the asset than to continue maintaining it. Gartner IT Market Clocks are decision frameworks that provide a full life cycle view of technology assets - whether capabilities, products or services. They help you better evaluate the technology assets you are responsible for, so you can prioritize IT investments and build technology road maps that support business plans.

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