Thursday, February 28, 2013
Social and location based marketing
Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business partners, to deliver customized services and offers that consumers want.
IBM is getting currently more and more attention on there big-data solutions and thinking. Specially for big-data IBM has created a specific big data hub site which can be interesting for everyone interested in big-data solutions and how to use them in a enterprise.