A "downside" of this new option however is that analyzing and mining meaning out of a video is much harder compared to doing this from text. Companies are already picking up on implementing systems where they harvest for example twitter messages to find people who talk about their product and brand or who talk about products and services offered also by their company.
One part of the newly upcoming technologies has been looking for a place to fit in. The VCA or Video content Analysis segment of the market has been looking into security and surveillance solutions. Primarily used for analysing surveillance camera feeds. As video content is getting more and more a place in the social media arena the demand for software that can analyse the content of those videos will also grow. This will be a field of expertise where most likely companies who have been working on security VCA solutions can step into the social analytics game.
The major downside of VCA is that it is a resource intensive and currently is still experiencing a high level of faulty outcomes. Far from being mature however this sector of the IT industry could grow to heights as we see the number of video content enablers grow.