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Problem for startups is getting in touch with the right people and groups to promote your product and keep your 'followers' informed. You do not have a huge marketing budget so all solutions to promote your product or service are very welcome. Twitter is one of them, not only small companies are using it also large companies are using twitter and you can make use of the same facility.
With twitter you can very simply start promoting and try to start a viral marketing campain. If you do it in the correct way you send out a message and it will be re-tweeded from person to person via twitter. With a very small action you might be able to get your company at the peoples attention. Besides looking at the video which is below you might also want to look at the smallbiztrends.com website.
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